Success stories
Database qualification campaigns for a company specializing in measurement solutions
For over 10 years, we have collaborated with a leading manufacturer of industrial measuring equipment. During this time, our marketing team has contacted thousands of testing laboratories and industrial companies in Spain and Portugal that regularly use measuring equipment.
Our Sales Development Representatives (SDRs) team initially focused on qualifying target contact lists for the various solutions we offer. We work with a wide range of key sectors, including pharmaceuticals, chemicals, food and beverage, testing laboratories, engineering, and machinery manufacturers..
Our approach involves contacting engineers, R&D managers, production managers, and other decision-makers who need to oversee analytical and measurement activities. During these interactions, we introduce our client’s specialized analytical instrumentation and measurement equipment division and gather valuable information about the measurements, tests, and analyses performed by the companies we contact.
Often, this collection of relevant data leads to requests for more specific information about our solutions, and even to requests for business contact with our experts.
All this information is reported to the client, including a detailed summary of the activity performed, the gaps identified, the projects detected, and the professional receptiveness to the technology we offer. In this way, we ensure that our client is always informed and can make strategic decisions based on concrete data.
Identifying Chief Technology Officers in Spain and Latin America: A Customized Project with Great Potential
Pivote Marketing has established itself as a leader in lead generation and meeting scheduling through strategic and effective telemarketing campaigns.
For a professional community with an international reach, Pivote launched an ambitious project aimed at connecting with Chief Technology Officers (CIOs) in Spain and Latin America, with the goal of strengthening this network of experts. This community seeks to connect IT and systems managers from global companies to foster the exchange of knowledge and innovative solutions.
- Collaborative working groups: Solving common challenges and discussing technological concerns
- Specialized conferences: Presentation of cutting-edge technological trends and advances.
- Exclusive training: In collaboration with renowned educational institutions, to keep professionals up-to-date in the technological environment.
In this dynamic and challenging project, Pivote Marketing’s Sales Development Representatives (SDRs) play an essential role at every stage of the process:
- Identifying key profiles: SDRs research and select the most relevant CIOs in each region, ensuring that the message reaches the right people.
- Personalized contact strategy: They design and execute effective approaches, combining strategic calls, emails, and proactive follow-up to capture the attention of these technology leaders.
- Generating qualified interest: They accurately present the value of the professional community, adapting to the specific needs of each prospect, to guarantee genuine and sustainable interest.
- Arrangement of quality meetings: They facilitate the meeting between CIOs and the association, ensuring that each meeting is aligned with the strategic objectives of both parties.
The project’s success lies in the SDRs’ ability to act as a bridge between the community and its potential members, combining communication skills, strategic analysis, and technological expertise . Furthermore, Pivote Marketing’s accumulated experience and commitment to results have been key to exceeding the client’s expectations.
With this approach, Pivote Marketing not only ensures the success of the campaign, but also reinforces its position as a strategic partner in its creation.
Lead generation campaign using the tools of a multinational cloud interconnection provider
On this occasion, for a client company that provides cloud interconnection, Pivote takes on the challenge of preparing a multilingual SDR team, with the aim of establishing international connections, using the client’s work tools and platforms.
At Pivote Marketing, we monitor the operation of our campaigns using our own tool, which is tailored to our specific tracking needs. However, sometimes clients may request the formation of an SDR team, not only for the presentation of their technology proposal and lead generation, but also for managing their internal platform for executing contact cadences.
You can combine, as is the case for this leading technology client, the use of Sales Loft, a communication cadence execution platform that integrates CRM management, tools like Lusha, scheduled email sending, and social communications on LinkedIn.
Pivote Marketing drives the success of a flagship event for the mobile industry and technology
Within the framework of one of the most prominent events in the mobile technology sector, held annually, Pivote Marketing deployed its experience and strategic support to carry out high value-added tasks.
In connection with the event, Pivote played a key role in boosting the number of exhibitors. Thanks to its expertise, it facilitated the creation of strategic contacts with marketing decision-makers interested in collaborating with the event organizers.
A key aspect of the campaign was the work of the international team of Sales Development Representatives (SDRs), who, operating in multiple languages, focused on generating leads with companies interested in participating as both exhibitors and sponsors of the trade fair. This approach opened doors to new opportunities, significantly increasing the event’s commercial impact.
Furthermore, the SDR team played a vital role in managing schedules. Their mission was to coordinate high-level meetings between key visitors and exhibitors, thereby facilitating direct contact with potential clients through a premium lead generation service.
This international campaign was developed with a large SDR team, with a particular focus on activity in Europe, the United States, and Asia. Generating direct B2B leads through outbound channels was a cornerstone of the project. This multichannel approach delivered tangible benefits for large companies, providing high-impact results in terms of networking and business opportunities.
In events of this magnitude, the work of Pivote Marketing’s SDRs stands out as a differentiating factor, guaranteeing quality connections and personalized support for all participants.
360° Collaboration in Customer Contact for an international ERP Software company
It all started with a one-off collaboration in which Pivote made follow-up calls to potential clients after a direct mail campaign. This happened many years ago, and since then, the relationship has only grown stronger.
Thanks to the positive results of these initial campaigns, we continued with additional projects, progressively adapting to our client’s needs. We expanded our team of specialists in their products and solutions, contributing ideas to optimize campaign effectiveness. Pivote’s low turnover allowed us to build a highly skilled and motivated team dedicated exclusively to this client.
The result is a relationship of mutual trust that has established us as the preferred partner for campaigns such as:
- Generating new potential customers through outbound B2B telemarketing.
- Organizing large events, achieving more than 1,000 in-person attendees.
- Contacting existing customers to identify upselling and cross-selling opportunities.
- Support for four different lines of business.
This collaboration has provided us with valuable learnings and, at the same time, we have contributed to the client’s growth with innovative ideas in areas such as Lead Nurturing , Targeting and Lead Qualification.
