Preguntas Frecuentes

We are a Direct Marketing company that provides services to businesses that sell to other businesses (“B2B”). These campaigns can serve a wide variety of purposes: verifying a list of potential clients, positioning your company among your most qualified target audience, or helping to identify genuine sales opportunities.

• Generating business leads – Generating sales opportunities.
• Optimization of the company’s commercial databases.
• Commercial customer maintenance.
• Recovery of lost customers.
• Customer satisfaction and rating surveys of companies or suppliers.
• Generate attendance at events, congresses, conventions, high-level courses…
• Consulting services for process improvement in sales lead generation.

It’s very simple: with the high qualifications of our Human Resources. Obviously, we can also highlight our experience in the field, project management, the technological systems we use, or our innovative methodology, but none of these aspects is as important as our staff, who, without exception, have a high level of professionalism and experience in various sectors.

First, we identify the challenge: what are the campaign objectives? Then, using our experience, we define a customized project for the campaign. We may initially propose a pilot program. We define the database, usually provided by our client, sign a contract that includes a confidentiality agreement, and get to work. We provide regular and weekly reports and deliver all the data collected to our client.

In most cases, we use our client’s name when introducing ourselves. This commands our utmost respect, because we know that the client’s company’s first impression is in our hands.

Therefore, we cannot start any campaign without training for all the people involved in your campaign.

It’s very simple: our goal is to secure a sales visit, not to close a sale, as that step should be handled by your sales team when they meet with the potential client. Our task is to ensure the potential client understands the advantages and benefits of meeting with your sales team.

Every company needs its own focus. Ours is to execute high-level, professional campaigns. That’s why we don’t run campaigns targeting individuals or end customers.

Our motto is becoming: “The tougher the challenge, the better.” However, we have successfully executed a wide variety of projects, with varying levels of difficulty. We are not afraid, for example, to position your company’s services among a select group of CEOs of industrial companies. But on the other hand, if what is needed is a larger but less intensive project, we can handle that perfectly too.

There’s no single way. Our goal is to bill only for things that add value for our client, such as website visits, improved search engine rankings, or verified data. And we try to minimize costs that don’t add value, like setup and training. Of course, if we don’t know the success rates, we recommend running a pilot program first.

Results vary depending on the campaign. Therefore, we define objectives in collaboration with our client. They may simply want to verify data, or they may simply want to identify the companies with the greatest purchasing potential within their target audience, or perhaps they are looking to energize their sales force by introducing them to companies with initial leads. Pivote will estimate the expected results, and all our actions will be geared towards achieving and exceeding them.

To make good use of resources, the salesperson’s primary task should be to sell. Obviously, this task usually begins with securing a sales appointment, and to successfully arrange these appointments, time, energy, method, and consistency must be invested. It’s best to leave this to an expert, like Pivote Marketing, to optimize resource allocation.